Since 1996

30 years of ALC

ALC continues to be inspired by the countless women who have made our clothes their own.

I would like to say a very heartfelt thank you to the ALC community at the juncture of celebrating 30 years in business.

To staff present and past, customers, suppliers and partners who have played an integral role and supported the journey, I am wholeheartedly indebted to you. 

South Africa is a truly incredible place to grow a business, and I am super grateful. Thank you for caring enough to buy local; it has made a difference in the lives of all of us at Amanda Laird Cherry Apparel.