APPAREL WITH SOUL

A timeless and thoughtfully designed womenswear collection that honours local craft, culture and the stories that shape us.

CRAFTED WITH CARE

For those who value subtle detail, our locally produced ALCA collection comes to life through natural fabrics, architectural shapes and understated, functional design.

INTENTIONAL AND TRANS-SEASONAL

Locally produced womenswear crafted in considered fabrics and feminine silhouettes, designed for elevated daytime dressing and festive occasions.

ENGINEERED AND ERGONOMIC

Versatile designer pieces with functional detailing and architectural cuts, crafted in South Africa and shaped by the cultural threads that connect us.

AMANDA LAIRD CHERRY

INTENTIONAL AND TRANS-SEASONAL.

A locally produced designer label shaped by intentional craftsmanship and considered fabric choices. Featuring feminine silhouettes, textured fabrics, flattering cuts and fine details, each garment is carefully constructed to support the rhythm of your day and the moments you cherish most.

ALCA

ENGINEERED AND ERGONOMIC.

A contemporary collection of locally made garments that reflect a refined utilitarian aesthetic, inviting each wearer to express themselves through functional fashion. Engineered cuts, practical detailing and architectural silhouettes create adaptable pieces that are designed to move with you.

Our Story

About Amanda Laird Cherry