Introducing our Spring Summer 2026 collection, alive with colour, movement and renewed energy

A brighter season begins here

Meticulously handcrafted by our skilled team in Durban

Made with pride

Thirty remarkable years of designing, making, wearing and evolving. Thank you for being part of it.

30 years of ALC

Engineered and ergonomic

AMANDA LAIRD CHERRY

A locally produced designer label shaped by intentional craftsmanship and considered fabric choices. Featuring feminine silhouettes, textured fabrics, flattering cuts and fine details, each garment is carefully constructed to support the rhythm of your day and the moments you cherish most.

ALCA

A contemporary collection of locally made garments that reflect a refined utilitarian aesthetic, inviting each wearer to express themselves through functional fashion. Engineered cuts, practical detailing and architectural silhouettes create adaptable pieces that are designed to move with you.

Our Story

About Amanda Laird Cherry